Comments on Everything is Replaceable: A beer commercial teaches us about church.

Jesus made a whip and used it to drive out the mon...

2008-07-25T08:09:00.000-07:00

Jesus made a whip and used it to drive out the money changers in the temple.

john 2:14 He found in the temple courts those who were selling oxen and sheep and doves, and the money changers sitting at tables. 2:15 So he made a whip of cords and drove them all out of the temple courts, with the sheep and the oxen. He scattered the coins of the money changers and overturned their tables. 2:16 To those who sold the doves he said, “Take these things away from here! Do not make my Father’s house a marketplace!”

Biblical Studies Press: The NET Bible First Edition; Bible. English. NET Bible.; The NET Bible. Biblical Studies Press, 2006; 2006, S. Jn 2:14-16

What does, "he made a whip" mean? LK commented wi...

2008-07-21T12:05:00.000-07:00

What does, "he made a whip" mean? LK commented with that phrase a few lines up.

I've always been impressed by commercials for Sam ...

2008-07-20T21:40:00.000-07:00

I've always been impressed by commercials for Sam Adams beer. (You can see one of the best ones here)

What if the church cared as much about people as the employees at Sam Adams care about beer? In the commercial above, the freaking computer systems analysts says he's there because he loves beer. Crazy. That's how committed to people I'd like the church to be.

I've always loved this character. And I really enj...

2008-07-19T18:12:00.000-07:00

I've always loved this character. And I really enjoyed your exposition. To add on to your insights, the actor's not even a celebrity. He's done some bit parts on old TV shows, but even though people THINK he's the "Most Interesting Man in the World," he's still just like you or me.

Truth..what a concept...and not just the one about...

2008-07-19T17:41:00.000-07:00

Truth..what a concept...and not just the one about sometimes not wanting to go to church. What about telling someone who is new to the whole hand-raising, close-your-eyes-and-just-feel-God worship style that there are times when you're going through the motions, when your hands are up and your eyes are closed that you're thinking about your unpaid bills or how bad your new shoes hurt your feet or kicking yourself for why you didn't eat breakfast before you came to service...and that you have to mentally pull yourself out of your distracted state and refocus on worship? Why don't we tell people the truth about our journey of faith? What are we afraid of? That we'll say something so true it will turn people off of God? Like we're the ones drawing them to Him either way? LOL

I also feel like Jesus would approve of, "I'm a lo...

2008-07-19T10:23:00.000-07:00

I also feel like Jesus would approve of, "I'm a lover, not a fighter. But I'm also a fighter, so don't get any ideas."

After all, he didn't just preach about compassion and forgiveness, he made a whip.

O.k. now you’ve touched on one of my biggest…Oh I ...

2008-07-19T10:04:00.000-07:00

O.k. now you’ve touched on one of my biggest…
Oh I don’t know what to call it…pet peeves…
People “in church” don’t recognize this truth. And I don’t say that to be mean…I mean literally they don’t recognize the truth of this matter.
I often feel like I am bashing my head up against a wall.
It’s such a simple marketing concept.
My head doesn’t hurt so much as I find more people that think like this, in the blogsphere.
Jon, I feel like we are twins seperated at birth; except you are the one that if funny!!!

Please post more about the relationship between ad...

2008-07-19T09:08:00.000-07:00

Please post more about the relationship between advertising and the church. I'd also love to hear more about how you do your job in advertising and remain a light for Christ. I've got a year and a half left before I'm in advertising full time, and I'm honestly a little nervous about it.

Y'know, this is something I've noticed in the film...

2008-07-19T07:39:00.000-07:00

Y'know, this is something I've noticed in the film industry, too - primarily more along the indie track. The first film I can think of is "Election" - that's a nice double spiritual entendre for Christians, too. I'm sure there are more in-between, but the next one I think of is "Napoleon Dynamite," "High Fidelity," "The Martian Child," "Little Miss Sunshine," "Dan In Real Life," "Juno," and "The Savages." All of these films look at life *honestly* and find the laughs with the tears, the thrills with the boredom, the sweetness with the bitter.

This commercial has "Chuck Norris" written all ove...

2008-07-19T07:15:00.000-07:00

This commercial has "Chuck Norris" written all over it.

But, seriously, you make a great point (as usual). Churches (and when I say "churches", I mean the people in them) need to be real and honest and loving, not only to those outside the Church but also to her members.

what a great analogy.if there is but one thing our...

2008-07-19T04:53:00.000-07:00

what a great analogy.

if there is but one thing our churches should be focused on the most, it is honesty.

or at least being remotely aware that our attendees could in fact be doing and going somewhere else.

our methods would radically change once we embraced that truth.

great look jon.

Jon, Thanks for "throwing us another bone" with [E...

2008-07-19T04:21:00.000-07:00

Jon,
Thanks for "throwing us another bone" with [Everything is Replaceable].

*The God's Honest Truth:
"Sometimes I don't want to go on Sunday morning."

~Used this ham-bone of honesty with my 7 year old as he agonized over not wanting to attend Wed p.m. "Extreme Wed" service.

He applauded my honesty,hugged me and said, "Dad, let's getty-up to the church house."

*I'm all-in for more honesty in Beer Commercials, too!

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